Discovery and Content Strategy

Laying the Groundwork for Success

I believe the best design solutions begin when stakeholders understand the entire landscape of a problem, so I begin each project by seeking to understand user needs, user behavior, business goals and technical constraints. Once a team aligns around these items, design can begin. 

Tools I might use in this phase: Secondary research, primary research, client workshops, experience maps, personas. user journey diagrams, task maps, card sorts, site maps, analytics reports

 
 
 
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Design and Prototype

bringing solutions to life 

Time to solve some problems and make stuff. I begin this phase of a project with low fidelity, mobile-first sketches and increase the fidelity as needed.

Tools I might use in this phase: Sketch, Adobe Illustrator, Adobe Photoshop, Invision, Proto.io, Paper & Pen, Keynote

 
 
 
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Test, Iterate and Support

DATA LED IMPROVEMENTS

Depending on available timing or budget I test design prototypes with an audience representing the end-user base. Based on findings and how the project is set up, I would then iterate designs and deliver assets to the development team. 

Tools I might use in this phase: Mr. Tappy, video recording, moderation scripts, hallway testing, findings reports. annotated wireframes.